The Skill Group Case Study
This case study showcases our full process from how we initially consulted with the client, all the way through to delivery and the return on investment of the campaign.
Who Are The Skill Group?
The Skill Group are a local electro-mechanical installation company based in Leigh-On-Sea who specialise in solar panel, EV charger, and air conditioning installations. They also fulfill commercial and residential electrical contracting work.
Client Consultation
At our first meeting with The Skill Group, we had an in-depth conversation with the owner to fully understand how the business operated, which services they aimed to expand, their current marketing strategies, and their target audiences. We then used these valuable insights as a core component of the overall SEO Strategy.
Our SEO Strategy
Research Stage
Our SEO strategy started with the research stage which included carrying out keyword research, competitor analysis and an in-depth site audit. This information then allowed us to create an overall SEO strategy which we would need to follow in order to achieve the clients goals.
Planning
Once we had a full list of the SEO tasks that we would need to complete such as on-page optimisation, content creation and off-page link building, we set tasks which we would complete on a monthly basis.
Fulfilment
Each month we would fulfil the tasks while being transparent with the owner of the business in order to keep him aware of what tasks we were completing, what the reasons were and the objectives that each tasks would contribute towards the overall campaign and subsequently his business.
Performance Tracking
In order to track the campaign's performance, we created key performance indicators that would signify the campaign's progress. These metrics included conversion tracking, clicks from commercial keywords, overall site traffic and engagement statistics which displayed the behaviour and user experience of the users on the website.
SEO Performance
Outcome Of The Campaign
The Skill Group’s most important commercial keyword was the keyword “solar panel installers Essex”. After 3 months of working with The Skill Group we achieved top 3 ranking positions for the keyword and the rankings lasted for another 3 months after we stopped working with the client which still allowed them to get lots of clicks.
(February-September 2024)
ROI From Investing In SEO
With some calculations that we have put in place which include metrics from the client business and from the SEO campaign, we concluded that the return on investment that the client received from investing in SEO was that of 5X.
What Next?
If you are eager to learn more about our SEO campaigns and how we can potentially help you, feel free to contact us below or request your free SEO assessment using the form on the right.
07490 068362
archie@awboptimisations.com