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What Is Included In The SEO Assessment?
The image on the left displays the SEO assessment process which has the purpose of highlighting your business and your websites SEO potential. Read below to learn more about the detailed steps that are taken.
Understanding Your Business
The first step in the SEO assessment is fully understanding your business which includes your primary services, industry insights, operational procedures and your desired areas of growth and expansion. This allows us to conduct research and present the final SEO plan and proposal in a way which would highly benefit your business’s operating procedures and areas of desired growth.
Website Overview And Site Audit
The website overview and site audit step of the process is made up of understanding the structure of your website as well as understanding the technical strengths and limitations which are highlighted in the site audit. Some technical issues can be extremely harmful to your site so by being made aware of them allows the necessary fixings to be made.
Keyword Research
Keyword research is undertaken using special software called Semrush which enables us to create a list of target keywords which are search queries that potential customers search for on Google that relate to your service offerings. Keyword research is often the largest factor in determining your SEO potential as the more search queries that your target and potential target audience search for, the higher volumes of pages are able to be created that target them.
Competitior Analysis
Analysing your competitors to understand their content and SEO strategies enables us to find gaps which can be implemented into your campaign and Google will see as being unique. Google can detect unique content which is known to be a ranking factor and implementing unique SEO tactics which competitors aren’t utilising will overall give your business and your website higher chances of capturing more market share.
Understanding Your Full SEO Potential
Based on all of the information we gather from the steps above, we are then able to fully understand the level of value that utilising SEO will have for your business.
Proposal And Recommendation
After your business’s full SEO potential is understood, you will be provided with a proposal. The proposal will include a list of recommended steps that need to be taken for SEO to financially benefit your business. A list of SEO package options will also be provided.
How Do We Work?
The SEO assessment provides a list of recommended tasks that must be carried out for your website to be optimised and to drive higher volumes of organic search traffic from your desired target audiences to your site. The tasks are then prioritised and integrated into the list of monthly SEO plans. Each month will include carrying out different tasks which over time will largely contribute towards the success of your SEO campaign.