The Search Engine Optimisation Process
The step by step process to ensure your website reaches your target audiences
What Is The SEO Process?
The SEO process is the list of tasks that are carried out to ensure that higher volumes of organic search traffic are driven to your website from your desired target audiences, as well as optimising pages for conversions, transitioning viewers into your clients which leads to growing your business within new or existing locations and industries.
SEO Assessment
The purpose of the SEO assessment is for us to fully understand your business and your areas of desired growth so that the necessary research can be undertaken to determine your SEO suitability and levels of potential.
Once the levels of SEO potential are understood, the proposal and list of SEO recommendations will be put forward which include all of the necessary tasks that must be fulfilled for your website to be a source of lead generation and business growth.
Monthly SEO Plan
At the start of each month, a plan will be created which contains a list of SEO tasks. Examples of the tasks will include optimising a certain number of pages, technical fixes and backlinking. For example a list of tasks that is based on the standard SEO package will include optimisiong 4 pages, backlinking and basic technical fixes.
Page Optimisation And Content Creation
The first step in the page optimisation and content creation process is understanding the target keyword. The target keyword may be “seo company essex”, which is the phrase that we would be targeting to rank highly on Google for.
To optimise a page for the target keyword, the page title, meta description and the first heading must all contain “seo company essex”. The target keyword must also be included throughout the content so Google can understand that the page and the content is relevant to the target keyword and the subsequent search query.
Backlinking And Domain Authority
A backlink is when another website links to yours through a hyperlink and Google views this as an act of recommendation as to the authority and trust of your website. The more high quality backlinks that link to a website, the higher the domain authority will be which makes pages new pages within a website rank faster and more easily.
When links are targeted towards a particular page Google views the page as being relevant towards the target keyword and subsequently the content as being useful. A page will also rank more easily and quickly when it acquires more backlinks.
Monthly SEO Reports
Monthly SEO reports are excellent ways to track the progress of your SEO campaign which can highlight areas of success which allows us to know the details of the actions that are most beneficial.
They also allow us to fully understand your website’s performance as it contains metrics such as monthly views, click through rates and engagement times, which enables us to tweak a page’s contents and structure if it is underperforming, ensuring that the page satisfies its users and your overall SEO campaign.
Request Your Free SEO Assessment
If you feel as if SEO may benefit you, please feel free to fill out the form below to request your free SEO assessment.